Here was something strange and wonderful: a man whose sole occupation was to mix outlandish drinks. He was the bartender; equal parts chef, juggler, and magician, the unsung hero of the cocktails golden age. William Grimes - "Straight up or on the rocks"
Dean Serneels - Inventor, Hospitality Consultant, Entertainer, Motivator.
With over 20 years of Casual dining bar and restaurant experience Dean Serneels is currently working as the Director of Beverage Applications for American Beverage Marketers. The world reknown cocktail mix company famous for the introduction of Finest Call Premium Cocktail Mixes designed for on premise bars, Master of Mixes retail brand of cocktail mixers and Coco Real Cream of Coconut.
This position has afforded Dean the opportunity to work directly with many national chain restaurants and distributors from around the world.
Dean’s work includes some of 160 national accounts including Buffalo Wild Wings and Hard Rock Café in the US. Dean has also educated bartenders and distributor executives from Ireland to Australia and from China to Greece. Dean is the mixology liaison beverage applications director for over 25 district sales managers representing 68 countries and growing.
Dean is very active in the bartending community and has won many awards. It is a lifetime of dedication to the sport and presentation of bartending that has won Dean over 22 awards in the past 14 years. These awards include Flair bartending and Mixology competition awards. Some of the most prestigious of Deanís awards are for contributions to the industry through corporate training, personal coaching of bartenders or assisting in running bartending competitions and promotional events.
"Dean is an Idea factory" Andrew Walmsley - Sam and Daves- Japan
Largest Training Impact 06-07
Deanís public appearances take him all across North America to bar and restaurant shows and TV appearances.He has appeared on many television programs from Local news and the Comedy Network to Country Music Television and the Food Network.